Assessment Task 1: Personal Logo Design


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Design Project 1

Grade 9
Logo design Project

Unit Question:
  • How can we apply the principles of logo design to the creation of a personal logo?
Task
Your task will be design a logo for a partner that would identify them as a commercial business for the purpose of advertising their company. The idea is for you to imagine your partner as a business and how they would want people to identify them through the creation of a personal logo design. What best describes your partner as a person and how can you create a trade name, symbol and tag line to express that?
This project will involve you planning, designing and creating a logo.
(Please submit the appropriate cover sheet with your work if you are submitting it in hard copy. If you email an electronic copy, please use the following format for the subject of your email: Grade 9, Project 1, Investigate, Last name first name. Anything else will not be accepted.)
Project specifications
  1. Your partners logo must include the following:
  • Symbol
  • Personal tag line (E.g. ‘finger licken good’, ‘Just do it’)
  • Name (Does not have to be your name or even your full name)
  1. The logo can only incorporate a maximum of 3 colors.
  2. It must be designed using vector graphic software (Inkscape, Illustrator, Corel draw).
  3. Must incorporate the 5 principles of logo design.


Criterion B: Design
Band
Year 5 (grade 10)
0
The student does not reach a standard described by any of the descriptors given below.
1 to 2
The student generates one design, and makes some attempt to justify this against the design specification.
3 to 4
The student generates a few designs, justifying the choice of one design and fully evaluating this against the design specification.
5 to 6
The student generates a range of feasible designs, each evaluated against the design specification. The student justifies the chosen design and evaluates it fully and critically against the design specification.
Design_phase.jpgFor this section you will need to hand in all of your design ideas that were sketched during class time. You will also need to have developed at least 3-5 design ideas (sketched by hand or on Inkscape or another vector graphics software). Each of the logo designs then needs to be evaluated against the design specifications above. The 5 design principles discussed in class can be found below:


  • Simple: A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.
  • Memorable: The second thing to consider when creating logo is that it will stick in the mind of the viewer. If after one look the view remembers that brand identifier the designer has done his/her job.
  • Timeless (re-address): The idea that a logo can last for years without having to change much. Can you see your logo being around in 10 to 20 years or even 100 years like Coke’s?
  • Versatile: When creating a logo it should be able to work across many mediums and applications.

i. Is the Logo still effective if:

  1. Printed in one color
  2. Printed on an object as small as a postage stamp
  3. Printed on something as large as a billboard
  4. If the color scheme is reversed (black on white or white on black)

  • Appropriate: Although this factor is not as important, the use of text and graphics must be appropriate for the intended audience. Example: If designing a logo for a Doctors clinic you would not use a racecar as the symbol but rather an object/text that fits the nature of the business.

Criterion D: Create
Band
Year 5 (grade 10)
0
The student does not reach a standard described by any of the descriptors given below.
1 to 2
The student creates at least part of a product/solution.
3 to 4
The student uses appropriate techniques and equipment, resulting in a product/solution of good quality.
5 to 6
The student competently uses appropriate techniques and equipment, resulting in a product/solution of appropriate quality using the resources available.
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Criterion F: Attitudes in technology
  • personal engagement (motivation, independence, general positive attitude)
  • attitudes towards safety, cooperation and respect for others.
Band
Year 5 (grade 10)
0
The student does not reach a standard described by any of the descriptors given below.
1 to 2
The student occasionally displays a satisfactory standard in one of the aspects listed above.
3 to 4
The student frequently displays a satisfactory standard in both of the aspects listed above.
5 to 6
The student consistently displays a satisfactory standard in both of the aspects listed above.

You do not need to submit any work for this section. The teacher assesses you by observing your behavior in class.
Questions for the attitudes Section

  1. Do I work responsibly and safely?
  2. Do I make best use of materials?
  3. Do I clean up after myself?
  4. Do I co-operate with my team members and classmates?
  5. Do I show motivation, independence and a positive attitude?
  6. Am I striving to be an IB Learner?
  • Balanced
  • Caring
  • Communicator
  • Inquirer
  • Knowledgeable
  • Open minded
  • Principled
  • Reflective
  • Risk taker
  • Thinker